E-mail marketing is often cited as the most effective channel for ROI and it’s easily one of the most tried-and-tested means of connecting with your subscribers, customers and prospects. This is a great time to be an e-mail marketer, with an array of fantastic tools at your fingertips to help make your emails compelling, performance-driven and effective.

1. Mailchimp

Available in both free and paid formats, Mailchimp is the world’s largest marketing automation platform. It services companies of all sizes and industries, ranging from fledgling start-ups to ecommerce stores and international brands.

Mailchimp’s campaign builder helps truly make the most of your e-mail campaigns. It has a range of editable templates if you’re just getting started or you can upload your own custom design to suit your audience and core message. There are a host of plug-ins, robust reporting, list segmentation and it’s fairly straightforward to implement your email machine to handle all transactional emails for your brand along with marketing shots.

2. Active Campaign

Active Campaign’s marketing automation provides an all-in-one approach to e-mail marketing at an affordable price point. It’s designed with a careful attention to detail and ease of use in mind, ensuring even novice e-mail marketers can get the most from the platform and begin building more effective e-mail marketing campaigns right away.

Active Campaign includes its own CRM system to help customers manage and nurture leads and grow their businesses. Importing pre-built e-mail lists and getting to know the full automation sequence is easily achievable via this platform.

3. The Hemingway App

Creating a great e-mail campaign is partly about great copywriting which compels your prospects to open the e-mail, instead of sending it straight to the trash bin. Whilst many of us would like to think our copywriting is already on point, it never hurts to use a free tool designed to boost your writing to the next level. The free-to-use Hemingway app is fantastic when it comes to making your writing more conversational and less instructional, using terminology which makes sense and helping you to break your copy into manageable, readable chunks. One for every e-mail marketer to add to their toolkit.

4. InfusionSoft

InfusionSoft doesn’t just help with e-mail marketing – it provides a full-service sales and marketing automation tool which has grown in popularity over the last few years. It’s certainly not one for those working to a limited budget, but the returns possible with the introduction of the platform are impressive. There’s also a full CRM, eCommerce tools and marketing automation.

5. Get Response

Particularly well-suited to beginners and smaller businesses, Get Response provides tools such as A/B testing, and responsive, pleasantly designed forms. It can be integrated with lead-generation software and easily sets up automated campaigns with audience segmentation to help make the role of e-mail marketer much simpler. The drag and drop build feature makes for a particularly easy way to build more attractive and impactful campaigns from scratch.