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Will You Be Prioritising Personalisation in 2019?

A recent report commissioned by Adobe showed that while 91% of 100 UK businesses surveyed agreed that personalisation of the customer experience is essential to their marketing strategies for 2019, only 30% were happy with the level of marketing personalisation they were currently providing. With new technologies able to support this effort, intelligent software will play a key role in delivering better insights and driving personalised communication.

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Vendably Retail Round Up 08 November Sainsbury’s Says its Cautious about Christmas Trading

Supermarket chain Sainsbury’s has published strong half-year trading figures this week but despite a 20.3% rise in underlying pre-tax profit to September, it says that the outlook for Christmas is uncertain due to high street challenges. The second largest supermarket …

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The three stages of the new consumer shopping journey – part two, research

Thanks to the explosion of video and mobile, the consumer shopping journey has been totally redefined. In part one of this series we looked at the very first step to purchase; inspiration (spoiler alert – video and mobile are critical …

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Mobile Youtube

The three stages of the new consumer shopping journey – part one, inspiration

The consumer shopping journey has changed fundamentally in the last few years with mobile internet making it easier than ever to research, browse and compare before committing to a purchase. There’s also multiple new ways to purchase, new paths to …

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comparison shopping services

These are the six ways to enjoy your best holiday season yet according to Google

Google says there are six things that retailers must do to enjoy their strongest ever holiday sales season this year. The search engine Fionnuala Meehan, VP EMEA, Google Marketing Solutions sets the tone by telling online retailers, “It’s time to …

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retail

Retail round up 02 November US brand Sam’s Club says it’s reimaging the future of retail

The US brand, Sam’s Club (part of the Walmart family) says it is reimagining what the future of retail looks like with the imminent opening of a new outlet, Sam’s Club Now – a mobile first shopping experience powered by …

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Google seeks to level the playing field with new comparison shopping partner programme SpendMatch incentives

If you’re a retailer or advertiser with an ear pricked for such stories, you might recall hearing about the EU ruling which determined Google was unfairly favouring its own ads rather than giving other shopping comparison merchants a fair bite …

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,Shoppable Image Ads

Retail round up 05 October 2018 Google releases new ad formats for the holiday season

Google has released two new advert formats specifically for retailers in the run up to the busy holiday shopping season. The two new ad types are Shoppable Image Ads and Video in Showcase Shopping Ads Shoppable Image Ads work on …

Retail round up 05 October 2018 Google releases new ad formats for the holiday season Continue Reading »

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