Marketing

Will You Be Prioritising Personalisation in 2019?

A recent report commissioned by Adobe showed that while 91% of 100 UK businesses surveyed agreed that personalisation of the customer experience is essential to their marketing strategies for 2019, only 30% were happy with the level of marketing personalisation they were currently providing. With new technologies able to support this effort, intelligent software will play a key role in delivering better insights and driving personalised communication.

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