Is Your Business Too Reliant On Google?
As several high-profile news stories have search marketers asking how useful organic Google search results really are to their business, Search Engine Land’s experience provide’s …
Are You Making the Most of Black Friday and Cyber Monday?
With the four day weekend including black Friday and Cyber Monday netting UK retailers £8 billion last year, optimising advertising spend this weekend is of …
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6 Things Every Digital Advertiser Should Know This Week
Here’s a quick roundup of a few of the most important statistics we think digital advertisers should know about this week. More than half of …
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These are the six ways to enjoy your best holiday season yet according to Google
Google says there are six things that retailers must do to enjoy their strongest ever holiday sales season this year. The search engine Fionnuala Meehan, …
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Keyword Research: Expert Tips to Elevate Your Marketing
The thing about keyword research is that the job never ends. You can’t just find the keywords that deliver today and stop there. The process …
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What Should You Think About When It Comes to Display Ads?
When it comes to display ads, many marketers and businesses get their approach wrong because they overlook the simple fact that visuals play a huge …
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Three of the Best SEO Tools Out There Right Now
Getting to grips with SEO isn’t always easy, especially since the field is ever-changing, morphing and striking out in new directions. SEO tools can help …
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Mobile SEO: Your Stripped Down Guide
As the dominance of mobile devices continues to rise, mobile SEO has taken on immense importance for any business that’s serious about ecommerce. It’s clear …
Five SEO Techniques to Deploy in 2018
SEO changes fast and sometimes keeping up with the latest trends and developments can feel like trying chase down a speeding car on foot. 2018 …
The Advertising Statistics You Need to Know in 2018
Online marketing practises are constantly changing and that means it can be hard to get a handle on which advertising strategies are working, which aren’t, …
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What Impact Has Google’s Shopping Fine had on Search?
Back in 2017, when the EU fined Google for what it saw as ‘antitrust abuses’, there was a great deal of speculation about what this …
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Featured Snippets: What They Are and Why They’re Important
When it comes to ranking on Google and generating traffic that you can then convert, it can seem like there’s a never-ending list of things …
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Voice Search: Why You Need to Treat it Seriously
Up until now, your SEO strategy has probably focussed on what people type into search engines; but if you want to keep pace with modern …
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The EU Vs Google: What’s the Story?
The EU’s decision to fine Google €2.4 billion for favouring its own shopping search results over those of competing price comparison websites is still sending …
Google tests local search ads without keywords
At the beginning of this year, Google launched a new way to search for local businesses without using keywords. The experiment focussed on local search …
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