Paid Media is the advertising section of Vendably, accessible under Ads in the main navigation (all pages under /ads/). Vendably connects to your advertising accounts across multiple platforms, imports your campaigns, syncs performance data on a schedule, and surfaces management tools so you can act on what the data shows.
Connections are stored against your user account. Once you connect a platform, Vendably discovers the advertising accounts available to that user and lets you select which account to work with.
Platforms Vendably supports
Google Ads
Google Ads is the most fully integrated platform in Vendably. After connecting, Vendably imports your campaigns, ad groups, keywords, and ads, along with their budgets, bidding strategies, and historical performance metrics. Vendably also supports Performance Max campaigns and can link a Google Merchant Center account for Shopping.
Additional Google Ads capabilities:
- Google Shopping campaigns: Vendably builds and manages Shopping campaigns from your product data. See Google Shopping campaigns.
- Performance Max campaigns: create and manage PMax campaigns from within Vendably. See Performance Max campaigns.
- Ad account audit: Vendably runs 70 checks across your Google Ads account and produces a health score from 0 to 100. See Ad account audit.
- Incremental Campaigns: a managed secondary Shopping programme that runs alongside your primary campaigns to reach additional traffic. See Incremental Campaigns.
- CSS advantage: Vendably is a Google-approved Comparison Shopping Service (CSS). Shopping campaigns run through Vendably typically benefit from lower click costs than campaigns run through Google Shopping directly. See CSS vs paid Shopping.
To get started with Google Ads, see Connecting Google Ads.
Microsoft Ads
Vendably connects to Microsoft Advertising via OAuth and imports your campaigns. Performance data is fetched using Microsoft's async reporting API, so metrics appear in the background after first connection rather than immediately. Vendably also supports linking a Microsoft Merchant Center account for Shopping campaigns.
To get started with Microsoft Ads, see Connecting Microsoft Ads.
Meta Ads
Vendably connects to Meta (Facebook and Instagram) Ads via the Meta Graph API. After connecting, Vendably imports your campaigns, ad creative, and audience targeting settings, and syncs performance reporting.
To get started with Meta Ads, see Connecting Meta Ads.
Additional platforms
More advertising platforms are planned. Check the Ads section for the latest connection options.
Campaigns dashboard
After connecting a platform and importing campaigns, the campaigns dashboard at /ads/campaigns/ shows all imported campaigns across platforms with their performance metrics. Vendably syncs performance data on a regular schedule so the dashboard reflects recent results.
Campaign discovery
When you first connect an account, or when new campaigns are added to your ad platform, Vendably provides a campaign discovery step at /ads/campaigns/discover/. This lists campaigns found in the connected account so you can select which to import into Vendably.