SEO changes fast and sometimes keeping up with the latest trends and developments can feel like trying chase down a speeding car on foot.
2018 has seen lots of new SEO developments already, from the continued rise of voice search to the growing importance of video content. To help you keep abreast of all the latest advances, we’ve put together this handy guide which showcases five SEO tactics to deploy now.
Accelerated Mobile Pages
Since its arrival three years ago, AMP has become big news among online marketers and advertisers but it’s something many smaller sites still aren’t capitalising on.
In a nutshell, AMP dramatically increases the load speed of pages when they appear on mobile devices. Google ranks quick-loading mobile web pages above those with slower performance so adding AMP markup to your content can help you to get above rivals. AMP content also appears prominently in rich search, so you can take up more Google real estate and get more eyes on your brand with this simple addition.
Use Creativity to Engage
Content is still king but the way you provide it to site visitors can make a big difference to that all-important term – engagement.
The best content out there uses a creative approach to foster an attendant emotion and, in turn, real engagement. In practical terms, this means producing content such as video and images that delivers a swift emotional impact. This could be laughter, empathy or any other response that grabs attention. GoPro is the king of this kind of creative engagement thanks to its extensive use of user-generated content on social media platforms to create a sense of fun and adventure.
Optimise for Voice
At this point, voice search isn’t a trend – it’s a fact of SEO life. This means like it or not, you’ll need to adjust your SEO technique to also optimise content for voice search.
Questions are the order of the day when it comes to voice because users of the technology don’t speak in keywords. When a voice search user wants information, they phrase it as a question – and that’s where you need to focus some of your on-site SEO efforts. Think about things like featured snippets and how you construct these to answer specific questions.
Deep-Dive Content is In
‘Value’ is a word that comes up time and time again when talking about the user experience. Staying commited to offering real value to visitors should be a core focus of all of your SEO activity through the end of this year and into 2019.
This can take the form of breathing new life into old content by updating and enriching what’s already there or create fresh, detailed content that educates, informs, teaches or entertains. Whatever the method, the idea is to provide content that meets – and exceeds – the specific needs of your audience.
Infographics make it easy to present a raft of information in a smooth, enjoyable way. And they’re also great for showing off a little in-house creativity and offering real value to the reader. As more and more people move to their mobile devices to use the internet and consume content, the visual and easy-to-consume nature of infographics will continue to grow in importance. They’re also great for building links, which makes them a very useful SEO tool.