Two new ad formats have been launched for advertisers using Google Shopping as the run up to Black Friday, Cyber Monday and the holiday season kicks off.

Video in Showcase Shopping Ads is the first of the new additions – something Google has developed off the back of research suggesting that two thirds of shoppers turn to video for their purchase inspiration while 90% say YouTube has helped them discover new products and brands. Video in Showcase Shopping Ads are Google’s first ever retail ad unit to feature video and, as a Shopping advertiser, mean you can embed videos within Showcase Shopping Ads to encourage deeper engagement.

Shoppable Image Ads are also new, inspired by the fact that a third of all shoppers search for images before heading instore to make a purchase. With this new format, Shopping advertisers will be able to highlight their ads on third party publisher sites within curated content – a tag icon will be displayed on selected content which will extend to show viewers a shoppable list of similar items. Shoppable Image Ads will also be used in areas such as Google Image Search in the future.

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Luxury brands enjoy Golden Week sales

Chinese shoppers are expected to bolster luxury sales this month thanks to the Golden Week holiday. According to research, spending by Chinese tourists in the first week of October grew 8% year-on-year in 2017 and 54% year-on-year in 2016.

Visitors from China are one of the most lucrative markets for luxury retailers in the UK, as wealthy shoppers from Asia make up the largest group of tax free shoppers in Britain. The influx of affluent Chinese visitors during the first week of October is shown to result in a greater volume of sales each year.

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Amazon named one of world’s most valuable brands

Just a few weeks after becoming the world’s second trillion dollar company, Amazon has been named one of the world’s most valuable brands by the annual Interbrand Best Global Brands report.

The online marketplace joined Apple and Google in the top three and was also named the world’s fastest growing company. The report cited Amazon’s customer-centric approach and its fast, agile reaction to marketplace changes along with an understanding of modern consumer needs.

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