Tesco posts record festive performance
Tesco has revealed its strongest festive sales figures in a decade with its latest report showing a 2.2% growth in like for like sales covering the six week period up to the 5th January 2019. Those sales figures mark the best that the supermarket has recorded over the Christmas period since 2009.
The chief executive of Tesco said that the figures were “very strong” and “ahead of the market”. A closer look at the figures show that the own brand range alongside the finest range did really well and sales of the free from range grew 11%, which covers gluten and wheat free food items.
Of its rivals, Sainsbury’s posted a 1.1% drop, Marks and Spencer fared poorly, John Lewis says it may not pay staff bonuses. Aldi on the other hand enjoyed its busiest ever week and Morrisons grew like-for-like sales by 0.6%/
Google Manufacturer Centre gets update
Google says around 5000 brands use Manufacturer Centre to ensure products are correctly represented on search – and it will better serve them in 2019 with a host of updates which have just been announced this week.
One of the updates affects Google Shopping and will give Manufacturer Centre users a new section on the product detail page, where they will be able to populate product pages with high quality content, highlight product features and capabilities and build brand equity with shoppers.
There is also a new, improved analytics dashboard to aid decision making. It will show details such as performance trends, give insights on product variables and offer product group stats.
Availability has also been turned up, which means Manufacturer Centre will be increased from live in 7 countries to 24.
Read the full story here: https://www.blog.google/products/ads/help-influence-and-understand-how-your-products-appear-google/
Fashion retailer Missguided adds ‘pay later’ option to app
The fast fashion retailer Missguided has rolled out a pay later feature for app users which will allow customers to pay for their purchases 30 days later. The pay later update is part of a payment overhaul which has seen three new processors brought on board; Poq, Klarna and Stripe.
The pay later option is powered by Klarna and means customers can check out on the app, receive their items and then pay after 30 days without paying interest on their goods. Purchases made via its app are thought to account for around 30% of all mobile orders for the brand.
The retailer’s chief digital officer, Jonathan Wall said Missguided was excited to bring more flexibility to shoppers.
Read the full story here: https://www.retailgazette.co.uk/blog/2019/01/missguided-app-users-can-now-pay-items-30-days-purchase/