The latest Annual Local Reviews Survey has been published by BrightLocal and contains some very intriguing statistics, highly relevant to all retailers. The study, which is now in its 8th year, has revealed that 91% of the lucrative 18-34 year age bracket trust reviews as much as a personal recommendation but along with this trust comes a few expectations.
Reviews more than three months old are often disregarded, with 40% of shoppers only reading reviews from the last two weeks. That figure has grown 18% in the last 12 months so you can expect this to be a recurring theme over the course of 2019. 85% of consumers consider reviews that are older than three months to be irrelevant.
Additionally, over half of shoppers will only purchase from a business with four star ratings or higher and 89% of consumers will read a business response to reviews.
Read the full story here: https://www.brightlocal.com/learn/local-consumer-review-survey
Amazon Go said to be considering first London store
Oxford Circus is reportedly being considered for the first ever Amazon Go store as the marketplace prepares to launch its first cashierless grocery store in the UK. Already in operation in the US where it has seven stores in Seattle, Chicago and San Francisco, the Oxford Circus property would be the first for the new retail concept outside of the US. The London opening could be part of a much wider plan as Bloomberg reports that Amazon expects to have 3000 Go stores operation by 2021.
The London property under consideration is expected to be between 4000sq ft and 5000sq ft. The store would be entirely free of cashiers with shoppers scanning their smartphones to enter and then their card being debited as they leave the store.
Read the full story here: https://www.retailgazette.co.uk/blog/2018/12/amazon-go-pics-londons-west-end-first-uk-store/
UK grocery market expected to grow 2.8% this Christmas
The UK’s grocers are expected to enjoy a 2.4% growth this Christmas as new research suggests consumers will spend a staggering £21.6billion on food for the festive season.
The data, which was gathered by researchers IDG, says that the average household will spend £90 on the main Christmas Day meal – although 33% of shoppers say they will probably spend more. The research also found that shoppers are more likely to be influenced by adverts this year, with 35% saying they are tempted to buy food and groceries as a result of adverts they have seen, compared with 29% of shoppers in 2016.