As Adobe predicted, this year’s Cyber Monday was a world-record breaker and will go down as the biggest online shopping day in history. Americans spent a whopping $7.9 billion online on 26 November as the annual holiday shopping weekend drew to a close. It was the largest ever online shopping day, with a 19.7% growth versus last year. Black Friday saw shoppers spending $6.2 billion, up 23.6% year-on-year.
In addition to the surge in online spending, there was also a notable increase in the use of buy online, pick up in store services. Adobe reports a 50% year-on-year growth, with bricks and mortar retailers also enjoying 28% higher conversions online.
Another record-breaker, revenue from smartphones hit $2.1 billion, which was an all time high bettering last year’s $1.4 billion by a not inconsiderable margin. Adobe also reports that the ‘retail golden hour’ occurred much later than you might think, with shoppers heading online in their millions to spend a massive $1.7 billion online between the hours of 10.00pm and 1.00am.
While the two biggest trends were smartphone orders and buy online, pick up in store, Adobe also says that the average basket value also edged up this year, saying consumers are growing in online confidence, even with big ticket items.
Hunter reports record Black Friday sales
Hunter, the brand synonymous with wellington boots says it enjoyed record Black Friday sales this year, with a 32% year-on-year rise. The brand says its Cyber Monday sales were also significantly higher than last year, with 33% more sales transacted. Overall, an eight-day sales period led to 38% better sales, though non-sales items also performed strongly. Full-price items were 34% of total global sales for the week and 48% of US sales.
The outerwear designer’s chief executive said investment in online sales channels had paid off and that strong online sales had been recorded.
A third of retailers not prepared for a ‘no deal’ Brexit
A new report, compiled by Retail Economics and Squire Patton Boggs, has revealed that 1/3 of UK retailers are under prepared for a ‘no deal’ Brexit. Those retailers say they have done “little to no preparation” for such an event.
Around half of those surveyed said they had undertaken some form of preparation while just 15% say they are ‘very prepared’ for a no deal scenario.
Read the full story here: https://www.retailgazette.co.uk/blog/2018/11/1-3-retailers-prepared-no-deal-brexit/