Mobile first index enabled notifications issued

The very first notifications to webmasters telling them their sites have been enabled for mobile first indexing have been issued by Google this week. While the search engine has previously confirmed migrations were underway, this is the first set of messages to webmasters to be issued, with the notifications being delivered via Search Console.

The note tells the site owner that mobile first indexing has been enabled for their domain. It advises that more traffic from Googlebot Smartphone may be noticeable and that snippets in Google search results will be generated from mobile content.

Those with mobile indexing enabled will now be indexed and ranked via the mobile version of their site.

Read the full story here: https://searchengineland.com/first-batch-of-google-mobile-first-indexing-notifications-goes-out-today-297126

Sainsbury’s and Asda confirm merger

Sainsburys and Asda have unveiled a surprise merger deal which will see the two supermarkets joining forces to create a super chain. The merger means Tesco will lose its position as the country’s largest retailer. The deal gives the group a combined total of 2800 stores and 330,000 employees. The two chains says shoppers can expect to benefit with price drops of up to 10% and no planned store closures.

As part of the deal, Walmart (owner of Asda) is expected to take a 42% share in the group and receive around £3 billion cash payment.

Reaction to the news has been mixed, with the GMB forecasting job losses and the shadow under secretary voicing concerns for suppliers. Following the news, Sainsbury’s shares hit their highest peak since 2014 although the final deal isn’t expected to be inked until the end of next year.

News of an impending deal was originally broke by Sky last week, who reported the two supermarkets were set to join forces in a surprising move to dethrone Tesco.

Read the full story here: https://www.theguardian.com/business/2018/apr/30/sainsburys-prices-asda-merger-deal-uk-supermarket

Consumer confidence increasing according to new survey

Consumer confidence in the UK has surged in the last quarter and is now at its highest point since January 2017 according to new data released by YouGov and the Centre for Economics and Business Research.

The overall score is now 109.8 – the same as in January 2017 but lower than pre-Brexit levels. Any score over 100 is generally considered to be good. The boost comes as consumers report growing confidence in household finances, job security and house prices.

Read the full story here: https://www.retailgazette.co.uk/blog/2018/05/consumer-confidence-highest-since-january-2017/