Getting to grips with SEO isn’t always easy, especially since the field is ever-changing, morphing and striking out in new directions.

SEO tools can help you streamline certain optimisation tasks but, with hundreds of tools available, covering everything from keyword research to page optimisation, picking the right ones for your needs can be tough. We’ve selected three of the best to get you started.

Ahrefs

Offering SEO insight and support in crucial areas, Ahrefs is one of the most popular SEO tools around – for a good reason.

One of the primary and most useful- features of Ahrefs is the ‘Site Audit’ tool. From here, you can perform a deep-dive analysis of your website’s SEO and pull out actionable information to help improve page performance. The Site Audit tool conducts an analysis of on-page SEO and tells you which pages you need to improve and where.

Ahrefs also enables you to find the most popular content from your industry and use that as a jumping off point for planning your own offerings. Even better, with Ahrefs you can see which backlinks your competitors are using and create a link building plan to remove their advantage by targeting those same referrers.

Moz

Moz is one of the best known SEO tools available right now and is loved by marketing and SEO professionals around the world.

Moz has multiple tools and functionalities to choose from, from page audits to link research, competitor tracking and rank monitoring. It’s a subscription tool so it’s not the cheapest option but it is a comprehensive, professional solution for anyone serious about whipping their site into shape.

The ‘Moz Tool Bar’ gives real time metrics as you browse, making it useful for seeing follow and no follow links plus domain authority as you carry out your SEO work.

AnswerThePublic

If you’re looking for specific SEO keywords and questions to answer for certain topics, AnswerThePublic is an enormously useful tool for doing just that – and it’s completely free to use.

AnswerThePubic is, essentially, an easy way to find the most popular search phrases and keywords related to a particular product, subject or service. All you do is enter the phrase or product you want some SEO content for, hit search and AnswerThePublic will present you with a raft of questions asked by searchers, keywords, associated combinations and more. It’s the perfect tool for creating targeted, up-to-date SEO content.