£306k a year, almost no paid presence.
In the eleven months before Vendably came in, the shop did £305,536 in total revenue. 62.7% of that was Organic Search. Paid Shopping had generated £52 across the entire window, three transactions in eleven months. Paid Search ran at £28k. Conversion rate sat at 0.69%. The shop was profitable, but every month depended on Google deciding to keep ranking it.