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Playbook

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6 articles in Playbook

Playbook: feed import is failing

Diagnose and fix feed import failures by checking source health, validating file structure, reconnecting OAuth credentials, and correcting field mappings.

Playbook: ad spend is up but sales are flat

When Google Ads spend increases without proportional revenue growth, ROAS declines. Diagnose the root cause using an account audit checklist, then fix structural issues, product disapprovals, and pricing problems.