02 / Channels
Vendably manages Google Ads, Microsoft Ads, Meta, and TikTok campaigns, runs the CSS programme, and operates Managed Incremental Campaigns on the products you under-spend on. One product feed, every paid surface, governed by the same rules.
Three programmes run on your product data: managed paid campaigns across every major platform, a free CSS programme that reduces your Shopping CPCs, and Managed Incremental Campaigns that target the products your existing spend ignores.
Managed campaigns across Google, Microsoft, Meta, and TikTok. Search, Shopping, Performance Max, social, video, and retail media, all running against the same product feed.
Google Comparison Shopping Service, always included at no charge. Vendably operates one of the largest UK CSS programmes, reducing Shopping CPCs by approximately 20 to 30 percent.
Managed Incremental Campaigns run inside your own Ads account and target exclusively the products that have recorded zero sales or negligible spend. Included on every plan.
Vendably manages the full campaign lifecycle across every platform you run paid media on: brief, build, bid strategy, and monthly audit. Campaigns run in your own Ads accounts with full transparency, not in a Vendably-owned account.
Because every campaign reads from the same DataHub product feed, your Shopping titles, PMax assets, and Meta catalogue ads all stay in sync when your product data changes. One feed change propagates to every surface automatically.
Google Comparison Shopping Service lets approved partners bid on behalf of merchants, and because the Google platform fee does not apply to CSS-originated clicks, Shopping CPCs typically fall by 20 to 30 percent. Vendably operates the programme as part of every subscription, at no extra charge.
You do not need to configure a separate product feed or change anything about your existing Shopping campaigns. Vendably handles CSS eligibility, programme enrolment, and ongoing compliance. Most merchants are active within two working days of connecting their Google Ads account.
Managed Incremental Campaigns are PMax and Shopping campaigns that Vendably operates inside your own Google Ads account. They target exclusively the products that have recorded zero sales or negligible spend over the preceding 90 days: the long tail your existing campaigns ignore.
Because the campaigns run in your account, all the data stays with you. Vendably builds the zero-sales feed from your DataHub product data, provisions the campaigns, and takes a commission on the net incremental profit they generate. There are no extra platform fees.
Stacking it up
Most merchants run a separate tool for managed paid media. Here is what a typical mid-market merchant pays before Vendably, and what changes when Channels is part of one platform.
£2,000–£5,000/month
or 10–15% of monthly ad spendStandard plans, mid-market. Source: addictivedigital.co.uk. see pricing ↗
Includedin every plan
One subscription. Pricing scales with SKU range, not per-tool seats.
Channels is included in every Vendably plan. Connect your Ads accounts during onboarding.