Channels / Incremental Sales
Every catalogue has products that are not selling because they are not being shown. Incremental Sales finds those SKUs, runs managed Shopping and PMax campaigns on them inside your own Ads account, and tracks the lift back to product-level performance. Included in every Vendably plan.
Three capabilities work together: DataHub identifies the SKUs with zero or negligible sales, Vendably builds and operates the campaigns inside your own Google Ads account, and the whole programme is included in your Vendably platform subscription.
DataHub flags every SKU with under one sale in 90 days and zero impressions in 30 days. Eligible products go into the Incremental queue automatically.
Vendably builds and operates Shopping and PMax campaigns inside your own Google Ads account, credentialed as Manager. The conversion history, audiences, and campaign data remain yours.
Incremental Sales is included in every Vendably subscription. No commission on revenue. No commission on profit. No revenue share. The ad spend goes through your own Google Ads account; Vendably builds and runs the campaigns at no extra cost.
DataHub processes your live product data daily and applies a multi-signal eligibility check across sales volume, impression share, spend efficiency, and inventory depth. SKUs that meet the zero-sales or under-impressioned thresholds are automatically added to the Incremental queue.
The eligibility criteria look across the last 30, 60, and 90 days of sales history, the last 30 days of impression data, cost per click versus category floor rates, and the ratio of spend to inventory value. A product does not need to have zero history to qualify: products that are technically running but generating negligible returns also become eligible.
Vendably provisions Shopping and Performance Max campaigns directly inside your Google Ads account, connecting as a Manager account. Your account owns the campaigns, the conversion history, and the audience lists. Vendably handles campaign structure, bid strategy, asset rotation, and a monthly audit of performance.
Because the campaigns sit in your own account, you retain full visibility through the Google Ads interface at all times. Vendably maintains a detailed audit log of every change made, which you can review at any time. If you ever leave Vendably, the campaigns, data, and conversion history stay with you.
Your Vendably platform subscription covers the platform and Incremental Sales together. There is no extra fee for the programme. Vendably takes no commission on the revenue Incremental Sales generates, no share of the profit, no fee on ad spend. The ad budget you set runs entirely through your own Google Ads account; you keep every penny of the incremental profit it produces.
The only cost is the Vendably platform subscription you already pay. The only spend on top is the advertising budget you choose to allocate to Incremental campaigns, and that money goes to Google, not to us. You can opt out of Incremental Sales at any time from your Channels dashboard.
Stacking it up
Most merchants pay a PPC agency to run targeted long-tail Shopping campaigns at this scale. Here is the typical cost, and what changes when Incremental Sales is part of one platform.
£1,500–£4,000/month
for an agency to build and run targeted long-tail Shopping campaigns at this scaleStandard agency rates, mid-market. Source: addictivedigital.co.uk. see pricing ↗
Includedin every plan
Included in every Vendably plan. No commission, no revenue share.
Incremental Sales is included in every Vendably plan. Activate it after your first DataHub sync; the eligibility list builds automatically from your sales history.