03 / Content

Content for every product, at the scale of your feed.

Vendably Content writes product titles, descriptions, ad headlines, social captions, and image overlays from your live feed. Channel-aware, brand-aligned, generated and refreshed continuously.

Titles descriptions, ad copy, captions
Per-channel templates
Brand voice retained
// overview

Generation that knows your products.

Three content surfaces run from the same source: the products in your feed. Product content, ad content, and brand voice each have their own depth, all running from what is already in your data.

Product content

Titles, descriptions, attributes, images.

Per-channel optimised copy written directly from your feed attributes. Generated once and kept current as your catalogue changes.

  • Channel-optimised titles for Google, Amazon, Meta
  • Descriptions written from feed attributes, not a blank brief
  • Bulk generation with write-back to DataHub
  • Regeneration triggered on attribute change

Ad content

Search headlines, Shopping titles, PMax assets, captions.

Bulk generation of campaign-ready headlines and asset packs. Performance signals feed back into what gets generated next.

  • Search headlines with character-count compliance
  • Shopping titles optimised per channel guideline
  • PMax asset packs with A/B variant sets
  • Social caption sets for Meta, TikTok, Pinterest

Brand voice

Tone, style, do-not-say rules. Library you control.

Your tone, vocabulary, and boilerplate encoded once. Every generation respects the rules without a manual prompt each time.

  • Tone profile: confident, warm, or defined by you
  • Vocabulary list and do-not-say rules
  • Brand boilerplate snippets applied automatically
  • Applied across all generation surfaces
Product content

Every field, channel-ready.

Google Shopping applies a 150-character title limit, with brand and category front-loaded. Amazon wants ASIN-level attribute completeness. Meta prefers shorter, benefit-led descriptions. Vendably Content knows the rules for each channel and generates a distinct, optimised version of each field per destination from the same source attributes.

Bulk generation processes your full catalogue and writes the output back to DataHub so every channel that pulls from your feed receives the updated content without a separate import step. When an attribute changes in your source, generation re-runs automatically on the affected product.

  • Titles: channel-specific length and structure rules applied per destination
  • Descriptions: attribute-driven copy, not a blank brief
  • Attributes: missing fields inferred from existing feed signals
  • Image overlays: price and promotional text applied at export time
Product content
SKU-00241 · Barbour
Liddesdale Quilted Jacket, Navy, XL
Google Amazon Meta
Optimised title, Google Shopping
Barbour Liddesdale Quilted Jacket | Men's Navy XL | Free UK Delivery
68 / 150 chars
Ad content

Headlines and assets, generated and refreshed.

Vendably generates Search headlines, Shopping titles, and PMax asset packs in bulk from your live feed. Each generation run produces A/B variant sets so you can test without writing from scratch, and character-count compliance is enforced automatically per channel format.

Performance data from your campaigns feeds back into the generator over time. Headlines that drive higher click-through rates are surfaced for reuse; weaker variants are flagged for replacement. The generation loop runs continuously against live product and campaign data.

  • Search headlines: up to 15 variants per ad group, character-count checked
  • Shopping titles: generated per product, per channel, per campaign context
  • PMax asset packs: headlines, descriptions, long headline, generated together
  • Social caption sets: platform-appropriate copy for Meta, TikTok, Pinterest
Ad assets
Shopping title set
Barbour Liddesdale Quilted Jacket Navy XL
Live
Men's Barbour Navy Jacket | XS-3XL
Approved
Barbour Quilted Jacket | Official Stockist
Generated
Barbour Liddesdale | Free UK Delivery
Generated
PMax asset pack
Barbour Liddesdale Quilted Jacket
H1
Free UK Delivery on All Orders
H2
Men's Quilted Jackets, In Stock Now
H3
Shop the Barbour Liddesdale in navy. Quilted polyamide, warm lining, XS to 3XL.
D1
Classic British style. Free UK delivery on orders over £50. Returns in 365 days.
D2
Brand voice

Your voice, encoded once.

The brand voice library lets you define how your brand sounds across every content output. Tone profile, vocabulary list, do-not-say rules, and boilerplate snippets are stored once and applied automatically on every generation run. You do not need to re-explain your voice in a prompt each time.

When you update a rule, the change propagates forward. Existing outputs are flagged for regeneration so stale content does not remain in your feed. The library applies across product titles, descriptions, ad headlines, and social captions, giving you consistent brand presence at catalogue scale.

  • Tone profile: set your brand's register, e.g. confident, warm, no hype
  • Vocabulary list: preferred terms and spelling variants for your category
  • Do-not-say rules: banned buzzwords, superlatives, and off-brand phrases
  • Boilerplate snippets: standard lines like free returns, appended automatically
Request access
Brand voice
Tone
Confident, warm, no hype
Applied to
2,847 outputs
Avoid
Buzzwords, superlatives, promotional filler
Applied to
2,847 outputs
Always include
Free returns line on all product descriptions
Applied to
2,847 outputs

Stacking it up

What this would cost separately.

Most merchants run a separate tool for product and ad content generation. Here is what a typical mid-market merchant pays before Vendably, and what changes when Content is part of one platform.

Specialist tools

AI writing tools sold per seat or per product

£60–£75/month

per seat per month, or £0.60/SKU on per-product tools

Standard plans, mid-market. Source: jasper.ai. see pricing ↗

  • Separate login and dashboard
  • Separate data, mapped by hand
  • Per-seat or per-product upgrade fees
  • Tools have no awareness of your live product catalogue
One Vendably platform

Content, included.

Includedin every plan

One subscription. Pricing scales with SKU range, not per-tool seats.

  • One login, every capability
  • Shared data model, no mapping
  • Loops back into the other capabilities automatically
  • Generates from your feed, with your brand voice rules

See full Vendably pricing

// included in every plan

Generate content that performs.

Content is included in every plan. Generation runs on your feed from day one.

No per-capability charges All six capabilities on every plan Cancel any time