01 / DataHub
DataHub ingests product data from any source, enriches it, transforms it through rules, and distributes it to every channel you sell on. It is the data backbone behind every other capability.
Three stages run in sequence on every product, every time something changes: ingest, enrich and transform, distribute. Each stage has its own depth; all three run automatically.
DataHub connects to every platform you sell through and pulls products, inventory, pricing, and media into a single normalised model. Change detection means only what changed is re-processed.
The enrichment pipeline infers missing brand data and matches products to the correct taxonomy category. The rules engine applies your filter and transform rules before any product reaches a destination.
37 destinations: Google Shopping, Microsoft Merchant Centre, Meta Commerce, TikTok, Amazon, eBay, and every major affiliate and comparison network. Per-destination field mapping and overrides.
DataHub connects to your platforms via OAuth, reads from files on a schedule, or pulls from FTP and database sources. Every product from every source is normalised into the same canonical model: title, description, price, images, variants, attributes, identifiers, inventory.
Change detection runs on every sync cycle. Only products that changed are re-processed downstream, so even large catalogues stay responsive without burning unnecessary compute.
The rules engine gives you precise control over what reaches each destination: filter out products you do not want to advertise, rewrite titles to match channel guidelines, set conditional overrides by category or price band.
The enrichment pipeline runs automatically. Brand inference reads MPN patterns, EAN data, and title signals to fill in missing brand attributes. Taxonomy matching maps every product to the correct Google, Facebook, or Amazon category without manual effort.
DataHub maintains 37 destination connectors. Each destination gets its own field mapping so you can send different titles, descriptions, or categories per channel without duplicating your source data or running separate exports.
Sync runs on a schedule or fires on change. Change-only sync means updated products reach their destinations in minutes, not hours. An audit trail records every push so you can trace exactly what was sent and when.
Stacking it up
Most merchants run a separate tool for product feed management. Here is what a typical mid-market merchant pays before Vendably, and what changes when DataHub is part of one platform.
£29–£399/month
Standard plans, mid-market. Source: godatafeed.com. see pricing ↗
Includedin every plan
One subscription. Pricing scales with SKU range, not per-tool seats.
DataHub is included in every Vendably plan. Start with your free trial; sync your first source in minutes.
