Free for every merchant
Free CSS is how we introduce ourselves. Vendably is a Google-approved Comparison Shopping Service. Connect your Google Merchant Centre, or let us help you create one, and your Shopping clicks cost less across all major UK and EU markets. No card, no contract, no catch.
Illustrative example. Same auction, lower cost per click when your campaign bids through an approved CSS partner.
Google discounts Shopping CPCs when your campaigns bid through a CSS partner. Vendably is that partner, and we charge you nothing for it. Here is the three-step version.
Your products, your campaigns, your Google Ads account. You connect your Merchant Centre to Vendably CSS and nothing else moves.
Your Shopping campaigns bid into Google's auctions through Vendably's approved CSS partner status. The auctions are the same, the ad positions are the same, the CPC you pay is reduced.
Google applies a CPC discount to Shopping clicks placed through a CSS partner. You sit in the same auctions, in the same ad positions, paying less per click from the moment you switch.
Wherever Google Shopping runs in the UK, EU, and EEA, Vendably CSS is approved and operating. One account, all markets, no per-country fees.
Other CSS providers charge approximately €29 per account per month per country. At five markets that is over €1,700 per year before the first CPC saving lands. Vendably covers all markets at no charge.
Austria · Belgium · Bulgaria · Czech Republic · Denmark · Finland · France · Germany · Greece · Hungary · Ireland · Italy · Netherlands · Norway · Poland · Portugal · Romania · Spain · Sweden · Switzerland · United Kingdom
The CPC saving is an abstract percentage until it lands in a real budget. Here is what it looks like in pounds across a range of monthly Shopping spends.
At £10,000 per month in Shopping spend, the CSS saving is worth £24,000 over two years. That exceeds the Vendably platform subscription at every SKU stop up to 20,000 SKUs.
Also worth noting
CSS is free as a standalone. No Vendably subscription required. The savings accrue from day one with no platform cost offsetting them.
Illustrative figures. Actual savings depend on competition in your category and markets. Vendably CSS is included free regardless of spend.
There is not one. Here is why it is actually free.
We want you to meet Vendably. Free CSS is how we say hello: you save on every Shopping click, we earn the right to show you the rest of the platform. No card, no contract, no obligation. If we never speak again, you still keep the saving.
No. Your products, campaigns, and Google Ads account stay where they are. Vendably changes the bidding route on your Merchant Centre. Nothing in Google Ads is touched.
Performance stays the same. CSS bidding routes through the same Google Shopping auctions; only the partner economics differ. Vendably CSS is Google-approved and operates under their standard CSS programme with no campaign-level changes.
You can switch back to direct Shopping any time. Routing reverts; campaigns continue uninterrupted.
We will help you create one. Many merchants come to Vendably without a Merchant Centre account, or with one that has stalled at Google's verification step. We walk you through the setup, get your products approved, and route everything through Vendably CSS once you are live. No additional charge for the help; it is part of getting you to your first cheaper Shopping click.
Dedicated CSS management services charge a fixed monthly fee or a revenue percentage. Vendably CSS charges nothing. Here is the comparison.
per year fixed fee, or 8–15% of Shopping spend with revenue-share CSS partners. Source: Google CSS Partners directory.
Free as a standalone too. No card, no revenue share, no commitment. Permanently.
The saving compounds when the rest of the platform is connected.
Free CSS Programme
Connect your Google Merchant Centre, accept the CSS switch, and your next Shopping click costs less. Free in every plan, and free as a standalone too. All major UK and EU markets covered from day one.