10 articles tagged performance
ROAS measures how much revenue you generate for every pound spent on advertising.
Revenue per click (RPC) is the revenue generated for each click received: total revenue divided by total clicks. It expresses how much each click is worth in revenue terms.
Organic clicks is the count of clicks your site receives from unpaid search results. It measures your free search traffic, distinct from paid clicks and from impressions.
In advertising, an impression is counted each time your ad or product listing is displayed to a user. Impressions measure the reach of your ads and Shopping listings.
CTR (click-through rate) is the definition of how often people click your ad or listing after seeing it. Formula: clicks divided by impressions, expressed as a percentage.
CPA is the average advertising cost to generate one converting customer or order.
Conversion rate measures the percentage of clicks or sessions that result in a completed purchase.
Blended ROAS is return on ad spend calculated across all paid channels combined. It shows your overall advertising efficiency rather than the performance of a single platform.
Vendably surfaces your Google Search Console performance data at site, page, query, and product level, so you can see what is driving organic traffic and where the gaps are.