What you gain from connecting Google Search Console
When you connect Google Search Console to your store, you unlock organic search performance data that flows into your dashboard on a recurring basis. This integration pulls in metrics at three distinct levels: site-level data (your store's overall search performance), page-level data (how individual pages perform), and query-level data (which search terms bring traffic).
The connection also enables query-by-page mapping. This means you can see exactly which search queries drive traffic to which specific pages on your storefront. Rather than viewing search queries and page performance in isolation, you understand the relationship between them.
This data answers concrete business questions:
- Which search queries bring the most traffic to your store?
- How are impressions and clicks trending over time?
- What ranking position does a specific page hold for a given query?
- Which pages are attracting search traffic, and which are not?
- Are your best-performing pages for branded or non-branded queries?
With these insights, you can optimise content, identify gaps in your product coverage, and prioritise pages that already show search potential but could rank higher.
Where to connect Google Search Console
You connect Google Search Console in the Channels area of your platform. Navigate to Channels, then select Organic, then Search Console. From there, you authenticate with your Google account and grant permission for the platform to read your Search Console data.
Once connected, the platform begins syncing your search performance data on a recurring schedule. This means your dashboard updates automatically as new data becomes available from Google.
Understanding your search performance data
Once connected, your dashboard populates with search metrics across multiple views:
| Metric | What it tells you | How to use it |
|---|---|---|
| Impressions | How many times your pages appear in search results | Track whether your visibility is growing or declining |
| Clicks | How many times users click through from search to your site | Measure whether your pages attract user interest |
| Click-through rate (CTR) | Percentage of impressions that result in clicks | Identify pages with weak titles or descriptions that need optimisation |
| Average ranking position | Where your pages rank for specific queries | Spot opportunities to push pages from position 5 to position 1 |
| Query volume | How often a search query is used | Prioritise optimisation efforts toward high-volume queries |
Page-level data shows you which pages on your site generate the most search traffic and for which queries they rank. Query-level data shows you the search terms that drive traffic, even if you do not yet rank on the first page for them.
The query-by-page mapping lets you see, for example, that your product page for 'running shoes' ranks for both 'best running shoes' and 'lightweight running shoes', but that your blog post on 'shoe care' ranks only for 'how to clean shoes'. This insight guides your content strategy and helps you understand where to build new content or improve existing pages.
Schema markup generation for search visibility
Alongside Search Console integration, the platform generates structured data schema markup for your store. This is a separate but complementary capability.
Structured data uses JSON-LD format to tell search engines and AI answer engines what your content actually is. The platform automatically generates schema markup for:
- Product pages (with price, availability, rating, and other product attributes)
- Your store information (name, address, contact details)
- FAQ sections (questions and answers)
This schema markup lives on your pages and helps search engines understand your content correctly. When a search engine understands your product information, it can display rich snippets (enhanced search results with ratings, prices, or availability). This can improve your click-through rate and help you rank for more specific queries.
Schema markup also helps AI answer engines (such as those used in generative search results) cite your content accurately when they answer user questions.
Setting up and verifying your connection
To connect Google Search Console, follow these steps:
- Navigate to Channels in your platform dashboard.
- Select Organic, then Search Console.
- Click the connect button and sign in with your Google account.
- Grant the platform permission to access your Search Console data.
- Select the Search Console property you want to connect (your store's domain).
- Confirm the connection.
Once connected, verify that data is syncing by checking your dashboard within 24 hours. You should see impressions, clicks, and ranking data populate for your top-performing pages and queries.
If data does not appear, check that your Search Console property is verified in Google Search Console itself. You must own and verify the property in Google before the platform can access its data.
What success looks like
You will know your integration is working when:
- Your dashboard displays search impressions and clicks for your store.
- You can see which pages rank for which queries.
- Query-by-page data shows the relationship between search terms and your pages.
- Your product pages display structured data (visible in Google's Rich Results Test).
- Your store information and FAQ schema are live on your site.
From this point, you can use the data to optimise your pages. Focus first on queries where you rank in positions 5 to 15 (these are easier to move to position 1 than queries where you rank much lower). Then expand your content to cover high-volume queries where you currently have no ranking.
Monitor your impressions and clicks month over month. A growing trend in both metrics indicates that your organic search strategy is working. A decline may signal that competitors are outranking you or that your content needs refreshing.
Practical guidance for merchants
Use your Search Console data to inform three key areas of work:
Content optimisation: Pages that rank in positions 5 to 10 are close to the first page. Improve their titles, descriptions, and body content to push them higher.
Content gaps: Identify high-volume search queries where you rank poorly or not at all. Create new pages or product categories to capture this traffic.
Schema markup verification: Regularly test your product pages in Google's Rich Results Test to ensure your schema markup is valid. Correct errors immediately, as broken schema can prevent rich snippets from appearing.
Review your Search Console data monthly. Set a baseline for impressions and clicks, then track whether you are growing. A 10% to 20% month-over-month increase in impressions indicates that your organic search visibility is improving.
Summary
Connecting Google Search Console gives you visibility into which search queries bring traffic to your store, how your pages rank, and how your organic search performance trends over time. Combined with automatic schema markup generation, this integration helps you understand what search engines see when they crawl your site and what users find when they search for your products.
Once connected, use the data to optimise your highest-potential pages, fill content gaps, and monitor your progress. Organic search is a long-term channel, but consistent optimisation based on real performance data compounds over months and years.