Articles tagged: account audit

Playbook Playbook: ad spend is up but sales are flat

When Google Ads spend increases without proportional revenue growth, ROAS declines. Diagnose the root cause using an account audit checklist, then fix structural issues, product disapprovals, and pricing problems.

Advertising Running a Google Ads account audit in Vendably

Learn how to run a structured health check of your Google Ads account, review findings across campaign structure and tracking, and execute recommended improvements.