6 articles tagged revenue
ROAS measures how much revenue you generate for every pound spent on advertising.
Revenue per click (RPC) is the revenue generated for each click received: total revenue divided by total clicks. It expresses how much each click is worth in revenue terms.
Blended ROAS is return on ad spend calculated across all paid channels combined. It shows your overall advertising efficiency rather than the performance of a single platform.
Average order value (AOV) means the mean value of a completed order: total revenue divided by number of orders. It determines how much you can afford to spend acquiring a customer.
Authorise Vendably to read your GA4 property and it ingests per-product, per-day transaction data: views, add-to-cart events, purchases, quantity sold, and item-attributed revenue. For merchants without a Shopify or WooCommerce order feed, GA4 data acts as a fallback so order and revenue metrics still work.
Vendably Incremental Sales identifies underperforming products and runs a separate, fully managed Shopping campaign for them under a secondary Merchant Center account, so you discover incremental revenue without disrupting your existing campaigns.