Glossary

A verified review is one submitted by a customer through a post-purchase invitation link tied to an actual transaction. Verified reviews carry more credibility with shoppers and platforms like Google.

ROAS measures the revenue generated by an ad campaign against the amount spent on it. It is the primary metric for judging campaign efficiency.

Repricing is automatic price adjustment based on market conditions. Vendably provides competitor price monitoring and alerts, but does not change prices automatically; merchants retain full control.

A product identifier is the combination of fields that uniquely recognises a product on shopping channels. Most channels require GTIN, or brand plus MPN, to avoid listing restrictions.

A merchant account is the tenant record that isolates one merchant's products, settings, and billing from every other merchant in Vendably. Every user accesses the platform through a role on one or more merchant accounts.

An item_group_id is a shared identifier that groups different variants of the same product so channels display them together with a variant selector rather than as separate listings.

A GTIN is a standardised product identifier used in barcodes. Most shopping channels require or strongly prefer GTINs to match products accurately in their catalogues.

A feed destination is a configured export target that sends your product data to a specific platform, marketplace, or channel in the format it expects. Each destination can have its own field mapping and rules.

A CSS is a Google-approved third party that serves your Shopping ads instead of Google itself, typically reducing your cost per click by 20 to 30%.

A canonical category is a standard product classification from Vendably's shared taxonomy that enables consistent mapping of your products to destination channels like Google Shopping.