What repricing means
Repricing is the practice of automatically adjusting a product's price in response to market conditions, such as a competitor's price change. In e-commerce, repricing software monitors competitor prices and can trigger price updates when specific conditions are met.
What Vendably does: price monitoring and alerts
Vendably surfaces competitor price data and configurable price alerts. The platform tracks prices from competitors you specify and notifies you when their prices change. You can set thresholds for price alerts, such as 'alert me if a competitor undercuts my price by more than 5 per cent'.
When a threshold is crossed, Vendably sends you a price alert. You then review the alert, analyse the market position, and decide whether and how to respond. Any price change remains entirely your decision. You execute the price change in your own store platform, not through Vendably.
This approach gives you full visibility into competitor pricing without removing your control over your own prices.
Why this boundary matters
Automatic price adjustment is deliberately out of scope for Vendably's competitor tracking capability. This is not a missing feature; it is a deliberate design choice.
Many merchants prefer to retain manual control over pricing decisions. Your price is not just a response to competitors. It reflects your costs, your brand position, your inventory levels, your profit margins, and your business strategy. A price alert tells you what the market is doing. Only you can decide what your business should do about it.
Vendably gives you the information and the tools to set your own thresholds. The decision and the action remain yours.
Example in practice
Suppose you sell a particular product at £49.99. You have configured a price alert in Vendably set to fire if a tracked competitor drops their price below £47.50 (a 5 per cent undercut).
One morning, that competitor drops their price to £46.99. Vendably detects this and sends you a price alert. You receive the notification and review the details.
Now you decide. You might lower your price to £47.99 to stay competitive. You might hold at £49.99 because you have other reasons to maintain that price point (brand positioning, margin protection, or planned promotion). You might investigate why the competitor moved first. You might do nothing.
Vendably does not act on your behalf. It does not change your price in your store. It does not make the business decision. It gives you the data, the alert, and the control.
Related terms
Price alert: A notification triggered when a tracked competitor's price crosses a threshold you have set.
Market position tracking: The monitoring of your product's price relative to competitors in the same market.
Competitor price monitoring: The collection and analysis of competitor pricing data to inform your own pricing strategy.
Summary
Repricing is market-responsive price adjustment. Vendably provides the market data and alerting infrastructure to support repricing decisions, but does not execute price changes automatically. You retain full control over when, whether, and how to adjust your prices in response to competitor activity. This preserves your ability to align pricing with your broader business strategy, not just market conditions.