Channels covers everything Vendably does to place your products and brand in front of buyers, across paid media, organic search, and managed incremental campaigns. It is where your DataHub product data meets the audiences you want to reach.
What Channels includes
Channels is organised into several sub-surfaces, accessible from the Channels flyout in the navigation rail:
Paid: Google Ads and Microsoft Ads campaign management. Vendably manages campaigns, ad groups, keywords, Performance Max, and reporting, and surfaces search term analysis and recommendations. Additional paid platforms (including social advertising) are planned.
Organic: Google Search Console integration for organic search performance tracking. Vendably ingests your query and page-level data so you can see which products earn organic traffic and where the opportunities lie.
Incremental: Vendably's Managed Incremental Campaigns programme. Vendably identifies products with zero or low sales, provisions Shopping and Performance Max campaigns for them automatically, and manages the programme lifecycle. Incremental is included in your subscription.
Additional channels (social and marketplace) are coming soon and will appear in the flyout when available.
CSS and Google Shopping
Vendably also operates as a Comparison Shopping Service (CSS), which lowers your Google Shopping cost per click by up to 20% compared with standard Shopping ads. CSS has its own rail entry and is always free. See CSS versus paid Shopping to understand how CSS and your paid Channels campaigns work together.
How Channels connects to the rest of the platform
Channels consumes product data from DataHub and creative assets from Content. Intelligence reads Channels performance data and surfaces insights, gap detections, and recommendations back into your Dashboard.
Press G then C from anywhere in the platform to open the Channels flyout.