Articles tagged: roas

Glossary ROAS: return on ad spend

ROAS measures the revenue generated by an ad campaign against the amount spent on it. It is the primary metric for judging campaign efficiency.

Playbook Playbook: ad spend is up but sales are flat

When Google Ads spend increases without proportional revenue growth, ROAS declines. Diagnose the root cause using an account audit checklist, then fix structural issues, product disapprovals, and pricing problems.

Metrics Return on ad spend (ROAS)

ROAS measures how much revenue you generate for every pound spent on advertising.

Metrics Blended ROAS

Blended ROAS is return on ad spend calculated across all paid channels combined. It shows your overall advertising efficiency rather than the performance of a single platform.