Articles tagged: conversion-tracking

Glossary ROAS: return on ad spend

ROAS measures the revenue generated by an ad campaign against the amount spent on it. It is the primary metric for judging campaign efficiency.

Playbook Playbook: ad spend is up but sales are flat

When Google Ads spend increases without proportional revenue growth, ROAS declines. Diagnose the root cause using an account audit checklist, then fix structural issues, product disapprovals, and pricing problems.

Paid Ad account audit

The Vendably ad account audit runs 70 checks across 12 domains of your Google Ads account, produces a health score from 0 to 100, and surfaces individual findings with severity ratings so you can prioritise fixes.