11 articles tagged google-ads
Search impression share is the percentage of impressions your ads received on the Search network out of the total impressions you were eligible for. Lost impression share is attributed to budget or rank.
Quality Score is Google Ads' keyword-level rating from 1 to 10, based on expected CTR, ad relevance, and landing page experience. It influences your ad rank and effective CPC.
Click share is the proportion of eligible clicks your ads actually received, as estimated by Google Ads. It shows how much available click volume you are capturing.
The Channels section covers paid ad platforms, organic search, and Incremental Campaigns. Connect and manage your Google Ads, Microsoft Ads, and other ad accounts here.
Vendably's Paid Media capability connects your Google Ads, Microsoft Ads, and Meta Ads accounts, imports your campaigns, and gives you performance reporting and management tools across all three platforms in one place.
Vendably creates and manages Performance Max campaigns for Google Ads, and generates AI-powered ad copy variants for you to review before they are pushed to your account.
Vendably Incremental Sales identifies underperforming products and runs a separate, fully managed Shopping campaign for them under a secondary Merchant Center account, so you discover incremental revenue without disrupting your existing campaigns.
Vendably builds and manages Google Shopping campaigns directly from your product source, handling feed distribution to Merchant Center and the Merchant Center to Google Ads link automatically.
Connect your Google Ads account to Vendably via OAuth. Vendably discovers available accounts, imports your campaigns, and syncs performance data on a schedule.
The Vendably ad account audit runs 70 checks across 12 domains of your Google Ads account, produces a health score from 0 to 100, and surfaces individual findings with severity ratings so you can prioritise fixes.
Connect your Google accounts to Vendably from the Connected Accounts page in your merchant settings. Authorisation is stored against your user account and can serve the merchant.